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Aveda Haircare

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Aveda was founded by Horst Rechelbacher in 1978 in Minneapolis, Minnesota and started with the vision to bring botanical products to beauty professionals.

The brand was inspired to create Aveda from the ancient Ayurveda and is most known for its hair products. Aveda is all about holistic beauty, and a champion of environmental responsibility.

Aveda is certified organic and is from sustainable or renewable plant-based origins and believes that the environment should always be considered. Aveda products are created from pure flower and plant essences and use green ingredients in all its shampoos, conditioners, hair treatments, hair masks and hair styling products.

Aveda is cruelty-free and has never and never will test its products on animals, opting instead to actively work towards making the beauty industry a beautiful industry.
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